AMA Insurance Agency Disibility Income Insurance Plan Project: Disability Income Plan (DIP) Direct Mail: Solicitation, Cross Sell and Upgrade. Description: The Solicitation, the Cross Sell and the Upgrade packages demonstrate how the product is marketed: purchase new coverage, upgrade existing coverage and offer DIP coverage to existing AMA policyholders. Target Audience: Member and Non-Member physicians of the American Medical Association. Objective: Generate new policyholders directly via the enclosed application. <- Back to Menu