Bank of America Project: Mini Card launch Description: The Mini Card is a convenient companion to a full-size Visa card designed to be easily carried on a key ring with other retail key tag cards.  Following communications research, the launch included direct mail, educational inserts, a card issue carrier, and an employee launch book. Target Audiences: Prospective cardholders, new cardholders and employees Objectives: Efficiently gain new cardholders, and educate current cardholders about Mini Card benefits and how to use it. <- Back to MenuNext ->