GE Capital Project: GE Capital Classic Mastercard Activation Sweepstakes Direct Mail Description: Often cardholders will acquire a credit card, but not use it. Developed the “Buried Treasure” sweepstakes promotion to stimulate activity. Target Audiences: Recently activated cardholders with no purchase history. Objectives: Increase use and share of wallet from current cardholders with no activity in the three months since issuance. <- Back to Menu