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State Street Research Galileo Fund
Project: Launch materials for Galileo Fund,
a new large cap mutual fund.
Description: Launch materials explaining
Galileo Fund‘s new approach to selecting stocks,
and the limited time, lower initial minimum
investment offer. Also included client direct mail
and inserts.
Target Audience: Financial planners, brokerage
firm reps and their clients.
Objective:Generate interest and fund sales
to quickly achieve “critical mass”.

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